Fundamental changes in buyer behavior suggests that you should be reevaluating your print Yellow Pages advertising.

You may want to apply those marketing dollars to creating outstanding online content.

If you have limited dollars, you must choose wisely by understanding some powerful trends that are rearranging the Yellow Pages landscape.

As a web publisher I get a lot of ideas for my sites, and sometimes I don't take time to write them all down. So I've created a twitter account just for my sites. It's call an Idea Streaming Account. It's an organic place to place ideas that I want to reflect on and let incubate for awhile before I do anything with them. It's a private place for ideas that I can reflect on and see if they are going to work for me. Some of the advantages of having limits on the length of your ideas include creative sandboxing. Creating limits for your ideas can box you in or it can allow you to have an automatic starting point.

Most people are terrible typists.

Typing is a learned skill. No one is born knowing how to manipulate a keyboard with ten fingers and the speed of machine-gun firing. For many, many people, typing out an email can be an overwhelmingly difficult, monumental, and time-consuming task. They just can't do it - and that's okay. But that means these people need another way to communicate.

Posted by Jane CoplandEvery time I research something using classified sites, I'm surprised at two things: Firstly, very few people understand the first rule about writing what amounts to title tags, which is getting people to click on the link. Secondly, it surprises me that even though I know some of the ads might contain great content, I rarely click on ads that are badly worded. Surely I've been doing this for long enough now to know that a horribly-worded Craigslist ad may contain the thing I'm looking for! As it turns out, I'm as fickle as every other Internet user who judges ads by their covers.

Okay, while I doubt that anyone who works at Mashable would allow their computer(s) idle long enough for a screensaver to show, InstaSaver nonetheless sounds like a fun release that might interest all you Web app fans who moonlight as snap-happy photogs.

It used to be a royal pain in the behind to turn pictures into showcase for your bored PC, and now all you need to do is run by the new site; give your montage-to-be a name; log in to your Flickr account (or upload your own photos from another source), and click "Next". Ta-da. You've got yourself a screensaver.

It looks like Google may be playing around with everyone's PageRanks again.

The last time this happened was in October when we all learned that selling links from your site could lead to your getting a big ole zero. This event led to PayPerPost, a site well known for purchasing links, to change their name to Izea, and later create their own ranking system, IZEARanks. The basic idea is to try to wrest some control of a ranking system from the hands of just one company, and provide a more "true" ranking system for blogs.

A while ago people would submit every story they wrote to Digg. Not just to get it voted up, but because "just being on Digg" was apparently good for SEO. I wasn't always convinced of this but I heard it so much I started to believe there might be something in it. Still, I didn't follow the practice.

Many SEO Book readers have seen Google Trends before, but did you know that Google Checkout also has a trends feature? Google has those touch-points, email data (now with a mailing list feature), AdWords bid data, conversion data, analytics data, and search referral data.

A recent research paper reviewed Google's internal Prediction Markets [PDF]. Three key quotes from that research...

Designing content whether it be an article, landing page or a website you want to evoke a certain image. If you are selling then hopefully your image has a lot to do with trust. What makes one design more trustworthy than another?

Many things come together to form trust. Starting from the design of the logo to the text and what it reads, all the way to the amount of white space around all the elements.

Obviously the best way to build links is by doing nothing at all (natural.) However, some sites just won't gain natural links; they need a boost. For instance, I just started a fresh water fish blog. If I just start building content without building any links on my own what do you think the chances are of that blog being found? Very little!