Earlier I shared a summary and some sound-bites from Seth Godin's newest book, MEATBALL SUNDAE.  I've collected a few cast-offs from the editing room floor that didn't make the initial sound-bite cut.  Just because these money quotes and action-figure photos didn't make the cut, doesn't mean they aren't chewy. They are.  Enjoy.

If you've ever wondered how those articles you are writing for clients are being used, then you need to learn about article marketing. The content you are creating is probably being used in one of two ways: as onsite content or as a form of marketing. Marketing a website through articles is one of the cheapest ways to get traffic. The only time it requires is the time it takes to write the articles and distribute them to article directories.

When I was on my multi-month critical review of Google a few months back, I frequently highlighted how the perception of spam or quality was often associated with the brand (or lack of brand) behind the content. Stuntdubl wrote a post about brand size reviewing engineer double talk and how brand perception may control the sustainability of your site.

Earlier I shared a summary and some sound-bites from Seth Godin's newest book, MEATBALL SUNDAE.  I've collected a few cast-offs from the editing room floor that didn't make the initial sound-bite cut.  Just because these money quotes and action-figure photos didn't make the cut, doesn't mean they aren't chewy. They are.  Enjoy.

This post was submitted by Nick Cernis - the author of Put Things Off, the laid-back productivity blog.

Think you've heard it all before?

It's true - if you want more subscribers, write great content and target a specific niche. It's a lovely idea, and guess what? It really works.

But to understand why your readers subscribe (and how to hook more in), it helps to use some fun psychology. Read on and find out who's really subscribing to your blog.

A lot of people in this world want to make money online. In a typical day, I can't go an hour without reading, hearing or seeing some kind of message about it. Everyone wants to make money online, but unfortunately, not many people do. Making money online has a lot to do with good timing as well as a little bit of luck.

If you're Australian, it's a great excuse to get yourself to the Mornington Peninsula, south of Melbourne. If you're Canadian or American, there's no better excuse to fly downunder as a business expense.

FIVE Wizard of Ads Partners, including your's truly, are convening for a 2-day event in March.

The main reason why people subscribe to blog feeds can be explained in one sentence: Readers subscribe to blogs when they provide an informational or entertainment value so great that it would be a loss to not subscribe to it.

People are self-serving most of the time. They monitor content to be informed, educated and entertained. We are all consumers.

With all that money you're investing in your Web site's search engine optimization strategy, you don't want to botch it all up with poor customer service that crushes your branding efforts and disintegrates consumer trust, do you? Of course you don't.

Reputation management is a lot like dating when you think about it. Your customers don't want you to buy them an expensive gift or take them on exotic vacations; they just want your attention. All it takes to look like a hero in their eyes is to spend a little time being mindful and addressing their needs for once. You may be all into the conversion and closing the deal, but your customers and significant other are looking for some nurturing and understanding.

I've spent years working with small businesses to help them improve their online marketing efforts. In that time, I've seeing companies falling into one of two traps. They either begin to obsessively focus on the latest and greatest or they go into panic mode and avoid trying anything new for fear of making a mistake. That's a point Mike Moran addresses beautifully in his latest post over at Biznology.