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As humans we have a total of 10 fingers (5 fingers on each hand). So it's only natural that our counting system is based on groups of 10. Now just imagine for a moment that humans only had 2 fingers. Would a counting system with the group of 10 be logical? Probably not. And this is the exact predicament we have with computers.
All computers are created with 2 fingers, but we refer to them as switches. They can only be in one of 2 positions: on or off. When you enter a dark room you turn the light switch on, doing so changes the switch from 0 (off) to 1 (on). This is how a computer counts.
And now it gets complicated...
Each column in our number system represents a grouping of 10. The number 13 is made of 2 parts: 10+3. Meanwhile 113 is actually 100+10+3.
In binary it's a little different (but the principle is the same). We just substitute 10 with 2. Instead of 10 we have 2, instead of 100 we have 4. So the number 3 is 11 in binary (2+1). The number 6 in binary is 110 (4+2+0).
With this in mind, take a look at the following which outlines the calculations needed to count to 31 in binary.
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The Long Tail was first coined by Chris Anderson in an October 2004 Wired magazine article. It was used to to describe a certain type of online business and economic models -- such as those found at Amazon.com.
The term is now widely used throughout the internet, often using different names such as heavy tails, power-law tails, or Pareto tails.
The Long Tail and internet keywords
Search Engine Optimizers (also known as SEO's) regularly use The Long Tail when it comes to selecting the keywords and search phrases they want to target.
This allows optimizers to target keywords that are considered less competitive. By doing so they are able to rise to the top of the search listings easier and attract more targeted traffic from search engines such as Google, Yahoo and Ninemsn.
How does this work in the real world?
Easy Skips is a client of Adamant Solutions - we designed their website and then targeted the appropriate keywords at no additional cost (It is worth noting that many companies charge $1000's for this service).
We could have just aimed for the keyword "Skips" or "Skip Bins" and left it at that, but we decided to go a few extra steps:
The services offered by Easy Skips are highly localised, meaning they are only able to service areas in South Australia (preferably in the Southern suburbs or in the inner-metropolitan areas). So we targeted the following keywords:
If you type any of the above keywords into Google you will notice my clients on the first page, usually within the first 2 or 3 listings.
This technique even works on Google Maps
Using this technique we were also able to make Easy Skips the number 1 listing on skips related searches in Adelaide. Click here to see for yourself...
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Believe it or not, this is one of the most common questions that I am asked.
Many sites around the web are now claiming to be “Web 2.0”, you may have even bumped into the phrase during your internet travels. Although it has become a widely used word, you would be excused for not knowing what it means.
It is said that we are in the second phase of the Internet. The websites and online applications are becoming much more interactive and social. This new phase has been given a Version 2.0 title. That’s how we get the term “Web 2.0”
The Internet has reached the next phase in its lifecycle. We once had static websites with little to no interaction. Now, with the advent of new technologies, the Internet is a living organism.
Websites are constantly changing and being upgraded at every moment of the day. People have started to also call this the “Social Web”, because it allows people to connect with communities. We can now go online and share videos, photos, stories, information about ourselves and even tell everyone what we ate for lunch.
This is simply the tip of the ice berg. For further details on Web 2.0 I recommend reading this Wikipedia article. Remember, the internet is not a series of tubes.
We have developed many Web 2.0 sites, including: Solitaire Craving, Sudoku Craving and Mahjong Craving.
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What is the difference between the internet and an intranet?
I’m always surprised to learn how many people are still unaware of the differences between the internet and an intranet.
The internet is accessible to anyone at any time, while an intranet is usually only available to people within a certain network (such as those within a workplace, an office or a school). An intranet is a powerful way to communicate directly with employees and to have employees collaborate and communicate with each other.
An intranet can save a business countless dollars every year by increasing productivity and reducing the number of people responsible for communicating with large numbers of people. If you have yet to setup an intranet then it might be worthwhile doing so.
Contact Adamant Solutions to have an intranet designed for your business. Call us on 1800 426 893 for a free quotation.
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SEO stands for “Search Engine Optimisation”, it is a relatively new field that focuses entirely on improving a websites exposure on the main search engines (Google, Yahoo, Ask and MSN).
Marketers have realised that search engines are now one of the biggest referrals of related content and products. Getting a website on the first page of related searches can open a whole world of new opportunities and new business.
Getting decent exposure on search engines is becoming an ever increasing challenge. The popular search queries are becoming more and more competitive each day. That’s where an SEO comes in.
An SEO (Search Engine Optimiser) can target specific keywords and gain greater exposure on search engines -by altering the structure of a website, getting a website listed within related directories and attracting more attention online.
Adamant Solutions are specialists in SEO. We can develop a website that is guaranteed to gain maximum exposure or we can upgrade your existing site to make it attract more visitors looking for the products and services you sell.
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