If you are in the B2B vertical and are thinking about adding social media marketing to your marketing mix, here are 3 questions you should ask yourself before launching your social media campaign.

1. Who is the target audience?

Who are you trying to reach via social networks and does your target audience participate in social networks? Understand the demographics of the social networking sites that you are looking to target before you begin your campaign and make sure that you can reach the right people online.