I am out at Affiliate Summit in Las Vegas and I had an interesting conversation with Carsten Cumbrowski about advertising on social networks, specifically Facebook Carsten made argument that Facebook can be a very good site to advertise on from a branding perspective.

The king of branding is traditional media. When you advertise on traditional media like TV, radio or print, it is always difficult to tell how well the campaign performed from a conversion perspective. You can estimate that X number of people heard, watched or read your ad, but that is about all. Your advertising campaign builds brand awareness and share of mind, which ultimately leads to more sales, but it is very difficult to translate one specific ad to that sale.