It's what every consumer products company owner dreams of:  Fledgling product gets featured by celebrity talk show host.  Sales soar. That's what happened to a young company called Joey Junior.

In my recent column "Ten Must-Have Tech Tools for 2008" one of the tools was purse organizers. These are fabric inserts that you can place in briefcases, carry-on luggage, your car or a woman's purse. They help us keep track of and organize our gear: phones, iPods, Bluetooth headset, PDAs, keys.