Social media and social engagement is becoming more widely known to search marketers. Terms like "Power Users" and "Whales" are also part of the new age "lingo". But what makes these top users any different from you and me? How much time is invested to get this status? An angle I don't think many have explored for social activity is the amount benefits being at this level can bring you. Such as links to sites that are associated with you and interviews conducted by webmasters.