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This is a question that is rarely asked, if at all. Yet it may have more impact on your website than you might think. So, does using Google Analytics affect your website search engine listing on Google?
We know that Google are always revising website positions within the search results, this is a fact. We know that they are using links and content to determine whether a site is popular. So what's stopping Google from using Google Analytics to gain more information about your website? And furthermore, what information could Google use to position your website within its rankings?
Tracking Bounce-Backs
Google could theoretically track the number of bounce-backs a search phrase or link attracts. This could have an impact on your overall site positioning or just a single page. A page with numerous bounce-backs could have an assumption of being misleading or uninformative, altering its search engine positioning.
Timing Visitor Stay
It is quite possible for search engine results to be influenced by the length of time people are staying on your website. Typically this is information that Google has no access to, unless you have Google Analytics.
Conversion Rates
Thanks to the conversion rate tracking within Google Analytics the search giant now understands (and can quantify) your website objectives. This information could possibly be used to rank your website against your competitors websites. Effectively delivering search results that have higher conversion rates.
Keep the above examples in mind, you may have a few more thoughts on some of the other features provided by Google Analytics and how they can be used by the search engine to get more information about the internet and the relevence of your website.
So I put these question out there: Do you think Google Analytics affects your website listing on Google? Do you have any proof or valid ways to measure the impact of Google Analytics on your search engine listings?
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| Yuri commented on July 11, 2007
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Just using GA won't help. You need to make sure you convert visitors to customers and have people stay on your website to have any, if at all, effect.
By the way, I think the effect (if any) will be negligible. Having unique page titles, accurately describing pages, can help you much, much better - and is way easier to do, too.
Here's a good thread discussing the topic of off-page factors in Google Adwords (which is related to this one):
www.cre8asiteforums.com/forums/index.php?showtopic=49334
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| Ronald Villapaz commented on April 29, 2008
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It is helpful when we say that we are monitoring our site in order to know the site performance, to see what to improve by varrying different data from your site. Bounce backs are one of the important tools that I am looking at google analytics. It will provide the data on how people are looking at your pages the way how long they are staying at your page.
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| Shirley commented on April 30, 2008
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This is a very good question. And considering that more and more webmasters are opting to use Google Analytics, it does make sense that Google would use this in organizing the SERPs and determining page rank.
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| David commented on May 16, 2008
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according to Google (analytics faq page) -
Will sharing my data directly affect the ranking of my natural search results, ad quality score or ad placement?
Your website data will not be used to affect your natural search results, ad quality score or ad placement. Aggregate data across many customers will be used to improve our products and services.
I interpret this to mean it won't *directly* affect your ranking, but it will allow them to tweak their algorithms which may affect your ranking.
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| Adam Lyttle commented on May 16, 2008
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Interesting analysis David
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