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Changing your business blogging habits can bring more visitors to your site, get more people aware of your brand and ultimately generate more interest in you products or services. Follow these simple steps for business blogging success:
Step 1. Stop selling your products
Step away from the keyboard. Stop it, right now! I've seen so many business blogs fall into this trap.
A blog is a communication tool and shouldn't be used for blatant self promotion. You should be offering informative information and resources that will ensure that your readers bookmark and subscribe to your blog.
If you feel the need to promote your products and services you should try to do so in an informative and useful way. Stay away from over-used marketing buzz words that make you sound like a car sales person. Your product or service should complement the article, it should never be the primary focus.
Ask yourself the following questions before posting an article.
- Is this article a useful resource for my readers?
- Will existing readers find this information helpful?
- Is this article free from blatant self promotion?
Step 2. Stay on track
A great way to lose readers is to start blogging about something completely not related to your industry. Stay focused and keep on track. A successful blog finds interesting ways to write on a broad selection of topics while keeping them in-line with their business and previous blog entries.
Try to avoid writing about negative aspects of your industry unless you are providing a service or toll that fixes the problem. Never (and I mean never) publish articles that slander or attack your competitors.
Ask yourself these following questions to ensure your blog article is on track.
- Is this article relevant to my industry in any way, shape or form?
- Have I ensured that this article will note alienate or confuse existing clients and reader?
- Can this article be interpreted as slander or defamation of my competitors or industry?
Step 3. Post often, post quality
By having a regular posting habit you communicate structure, commitment and determination to your readers.
I post articles twice a week on Tuesday and Thursday at 9am. A great way to do this is to write your articles in advance and then schedule them for release. This gives your readers the opportunity to schedule blog reading into their week.
If you stop posting on a regular basis you can watch your readers slowly disappear. Be sure to keep up the hard work. But don't get caught up in the posting race, always publish quality articles for your readers. If you can't keep up with the demand then it might be worthwhile posting once a week (or even once a fortnight). The choice is yours. I have seen many successful blogs that post articles once a month.
If you are getting low on ideas for future blog entries you may want to ask yourself the following 3 questions:
- Can you think of any useful information in your niche that will be of benefit to your existing readers?
- Have you considered writing a case study or overview of an existing customer or client?
- Can you add to the conversation or provide new insight/information on current events or details in your industry?
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