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Bizarro Google (aka Google Local)
Published by Adam Lyttle on January 14, 2008

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There has been a lot of discussion about the recent addition of maps within the search results for location specific searches, known as Google Local. But are the listings being displayed fairly or are they being manipulated by businesses and websites?

Do a quick search for "fish and chips christies beach" if you have yet to see this feature in action.

It's a good way for the search giant to promote their mapping services while visually displaying targeted search results within your area (in theory). But look closer at the results and you will notice something very strange.



Can you spot it?

The first listing on the map is for a Fish & Chips shop located 39.7 km's away! In fact, the exact same "local" result is displayed for Adelaide, Richmond, Henley Beach and Unley. (just to name a few). Meanwhile the Salisbury and Brighton listing displays Fish & Chips stores located within the United Kingdom (even when you turn the pages from Australia feature on).

It's hard not to look at these results and wonder "what on earth was Google thinking?". It's fair enough to argue that the service is relatively new, but where is the quality control. These results are diluting Googles effectiveness as a search engine that delivers relevant search results.

Have you spotted something odd on Google Local?

We want to find some more strange Google Local listings. If you have found something be sure to post a comment. Tell us the search term you used and a brief description.

This article was posted in: Digital Pulse


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